States › Wisconsin › Payday loan, title loan, personal loan, or advance loan
Who in Wisconsin is complaining aboutPayday loan, title loan, personal loan, or advance loan?
When looking at complaint volume about a company or product, consider company size and/or market share. For example, companies with more customers may have more complaints than companies with fewer customers.
The CFPB does not verify every allegation in a complaint before publishing it.Consumer Financial Protection Bureau, Consumer Complaint Database. A complaint is a consumer's account of a problem; it is not a finding against the company.
Wisconsin consumers filed 207 complaints under “Payday loan, title loan, personal loan, or advance loan” in the 12 months to 1 Oct 2026, up 54% on the 134 of the 12 months before. That is 3.50 per 100,000 residents, below the national 5.20.
The category makes up 0.4% of the state's complaints, against 0.3% nationally. 8.3% of closed complaints ended with monetary or non-monetary relief (5.6% nationally) and 90.3% of responses were timely.
Companies with the most Payday loan, title loan, personal loan, or advance loan complaints from Wisconsin, with their size
Ordered by complaints from Wisconsin consumers in the last 12 months. Size is the company's national figure.
| Company (as named by the CFPB) | Complaints from WI, 12 months | Share | Company size |
|---|---|---|---|
| Affirm Holdings, Inc | 14 | 6.8% | no public measure |
| CCF Intermediate Holdings LLC | 14 | 6.8% | no public measure |
| OneMain Finance Corporation | 10 | 4.8% | no public measure |
| ENOVA INTERNATIONAL, INC. | 9 | 4.3% | no public measure |
| Klarna AB | 8 | 3.9% | no public measure |
| AmeriCash Holding LLC | 7 | 3.4% | no public measure |
| Rosebud Economic Development Corporation | 5 | 2.4% | no public measure |
| Thaxton Investment Corporation | 5 | 2.4% | no public measure |
| Bounce AI, Inc. | 5 | 2.4% | no public measure |
| Advance America, Cash Advance Centers, Inc. | 5 | 2.4% | no public measure |
| Harpeth Financial Services, LLC | 5 | 2.4% | no public measure |
| All other companies, including those not listed by name | 120 | 58% | — |
CFPB: “When looking at complaint volume about a company or product, consider company size and/or market share. For example, companies with more customers may have more complaints than companies with fewer customers.” The CFPB does not verify every allegation in a complaint before publishing it. 0 of the 11 companies in this table have a public size measure. “No public measure” means the company could not be matched by name to a single institution in the FDIC, NCUA or HMDA files, not that it is small.
Issues
| Issue (CFPB label) | Complaints | Share |
|---|---|---|
| Charged fees or interest you didn't expect | 37 | 17.9% |
| Struggling to pay your loan | 29 | 14% |
| Problem when making payments | 23 | 11.1% |
| Problem with the payoff process at the end of the loan | 17 | 8.2% |
| Getting the loan | 17 | 8.2% |
| Incorrect information on your report | 16 | 7.7% |
| Was approved for a loan, but didn't receive the money | 10 | 4.8% |
| Problem with a company's investigation into an existing problem | 10 | 4.8% |
| Can't contact lender or servicer | 8 | 3.9% |
| Problem with additional add-on products or services | 7 | 3.4% |
| Other CFPB issue categories | 33 | 15.9% |
How companies responded
- Closed with explanation183 · 88.4%
- Closed with monetary relief9 · 4.3%
- Closed with non-monetary relief8 · 3.9%
- Untimely response5 · 2.4%
- All other categories2 · 1%
| Measure | Wisconsin, this product | United States, this product |
|---|---|---|
| Complaints per 100,000 residents, 12 months | 3.50 | 5.20 |
| Closed with monetary or non-monetary relief | 8.3% | 5.6% |
| Responses marked timely | 90.3% | 94.6% |
Trend
Other products in Wisconsin
Credit reporting or other personal consumer reports · 49,724Debt collection · 2,126Credit card · 895Checking or savings account · 694Money transfer, virtual currency, or money service · 368Mortgage · 252Student loan · 240Vehicle loan or lease · 223
Questions and answers
How many Payday loan, title loan, personal loan, or advance loan complaints come from Wisconsin?
207 in the 12 months to 1 Oct 2026, 134 in the 12 months before and 460 since 2011.
Is that high for the population?
3.50 per 100,000 residents in Wisconsin against 5.20 nationally.
Which issues come up most?
“Charged fees or interest you didn't expect” (17.9%), “Struggling to pay your loan” (14%), “Problem when making payments” (11.1%), “Problem with the payoff process at the end of the loan” (8.2%).
Does the CFPB verify complaints?
The CFPB does not verify every allegation in a complaint before publishing it.
Provenance
Source: Consumer Financial Protection Bureau, Consumer Complaint Database, bulk file downloaded 1 Oct 2026, complaints received through 1 Oct 2026. Only coded fields are used (company, product, sub-product, issue, state, dates, company response, timeliness); complaint narratives are never read, stored or shown. Complaints are published once the company responds or after 15 days, so the most recent two to three weeks are incomplete. Size measures: FDIC BankFind (report date 30 Jun 2026), NCUA call reports (30 Jun 2026), HMDA transmittal sheet (2025), Census Bureau population estimates (2025). All are US government works. Search the CFPB database · Methodology · Report an error.